storyselling done right
For service-based pros and coaches who want to sell their VIP days and other high ticket offers without undercharging and overdelivering
Psst…
Does this resonate?
- YOUr offers are crafted with care and your impact runs deep.
- YOU take people on an intimate journey that challenges them, while creating safe + brave spaces for their growth
- your approach is unique for a reason – You’re here to shift the narrative and give people what they really need to thrive
but sometimes potential clients don’t see the value of that higher time, energy,
and price commitment which comes with a 4-5 figure offer (Damn you, instant gratification culture!)…
Or a lower time commitment and higher price tag for those intensives and VIP days – even though you have amazing testimonials
You know the folks who keep hitting passive likes on your insta posts, join your free trainings every time, hangout 24×7 on your service page, only to repeat the cycle tomorrow?
They’re looking for a relatable, life-changing story that speaks to where they are now and concrete proof of where you can take them (especially when the journey is supposed to challenge their beliefs and the investment is on the higher side).
While testimonials can help you sell lower-priced offers effortlessly, they don’t answer all the questions that run through your on-the-fence prospects’ heads.
Questions like:
“Have they actually worked with someone with my background and lived experience? Will I see results?”
“These testimonials look great – I wonder what’s the story here?”
“Okay – they offer Voxer office hours. But how much support can I actually expect?”
“I see they have a proven process – but what does that look like in action for different people and business models?”
“I’ve dropped a lot of money on courses, memberships, and mentors – I wonder how their clients thought this was different?”
that’s where case studies come in
To drive home the value of your industry-disrupting work, build trust swiftly,
and help you ethically address pricing and other objections your smart, discerning audience may have
You don’t do one-size-fits all. You go ALL IN for your clients and you get results.
You realize that knowing your real clients is key to attracting your dream clients.
Case studies based on real client interviews and written by a pro pattern spotter (that’s me, hey!) capture this exact transformative arc.
Packed with authentic + juicy quotes from your clients and written to responsibly persuade, case studies move your readers from “Hmm, I’m not sure I see the value” to “WHOA, I can’t wait to experience this magic!”
Plus they add context to those “sounds too good to be true” testimonials to build trust swiftly and position you as the go-to expert in your space.
“SREYASI TRANSFORMED THE AFTERTASTE OF MY WORK INTO A DELICIOUS PIECE OF DESSERT“
Working with Sreyasi is like pouring a huge task from your brain into a bucket and getting it back done and neatly wrapped up, ready to be shared with the world. The case studies helped me get a different perspective on my clients’ experiences, thus refining my own process for the next ones. They also help me sell the services better – whenever a client asks about ‘proof of work’ I can easily share the case studies. Sreyasi transformed the aftertaste of my service into a delicious piece of dessert! She’s trustworthy, smart, funny and non-judgmental. I will happily keep on referring her work.”
Mariana Peña
Instructional Designer
oh btw
Case studies are so much more than client success stories
that smash objections for high ticket offers
For one, you can save a whole lot of time on monthly or pre-launch content creation.
Your case studies don’t have to live and languish on your website – you can split up them into dozens of content pieces: from educational blog posts, storytelling social media posts to podcast scripts and even high-converting ad copy.
Second, case studies are a freaking goldmine of data. Data you can use to make your offer irresistible and create speaks-to-the-heart messaging + copy that sells without jedi mind tricks.
Tip of the iceberg: You’ll get a deeper insight into your real buyers’ challenges, what didn’t work out for them before they met you, the core transformations of your work together, the surprising ripple effects, and so much more.
Aka the gooood stuff people don’t candidly share on testimonial request forms or Thank You page surveys because who wants to spend so much time typing?
Case studies are for you if…
+You want to stop saying reluctant yes-es to opportunities you’re not excited about.
+You want to sell your VIP Days and other 4-5 figure offers without pricing objections.
+You want to turn those “I’m sussing you out” sales calls into “When can we start?!” confirmation calls.
+You wish there were an easier, simpler way to create trust-boosting storytelling content for your premium offers.
+You want to reduce the time and effort spent in tweaking your offers, creating targeted messaging, and writing magnetic copy that sells without weaponizing persuasion.
They’re not for you if…
+You create affordable digital products that are easy to sell
+You’re always hopping on sales calls with ready-to-invest clients.
+You have zero problems getting enthusiastic YES-es for your high-ticket offers on those calls.
+You’re not burnt out from creating content for your industry disrupting offers.
“THE CASE STUDY SREYASI CREATED HELPED ME SO MUCH. I GOT A DEEPER UNDERSTANDING OF MY AUDIENCE’S PERSPECTIVES AND HOW TO COMMUNICATE MY VALUE”
Sreyasi cares about getting things done the right way for you.
She has mastered her work as a copywriter, which means everything she turns in is on-point and creative to boot. The case study Sreyasi created helped me so much – I got a deeper understanding of my clients’ perspectives and how to communicate my value when I’m marketing my services, which has elevated my overall messaging. Sreyasi is easy going, friendly, but also extremely professional. I was delighted to work with her and would recommend her again and again.
Paty Soares
Business Strategist
“HOW SREYASI ANALYZED POTENTIAL CASE STUDY CANDIDATES BASED ON A BUNCH OF TESTIMONIAL SCREENSHOTS I SHARED? HA, AMAZING!”
And the case studies themselves were excellent. They really hit what I wanted them to do.
Maggie Giele
Business + Marketing Strategist
let’s nip those “let me think about it”s and “that’s too expensive for me”s in the bud
With my proven process for high-impact, high-trust case studies
Identify
The first step is to fill out the creative brief with your goals for the case studies + overall business goals.
With those in mind, we go through your testimonial bank and choose the right candidates for your case studies.
interview
At this stage, you introduce me to your clients over email.
Based on your goals, I frame my questions and set up short but insightful interviews with them.
illustrate
Next, I put my pro case study copywriter hat on and knock out the first draft.
After the case studies are fact checked by your clients, you and I refine it together. Finally, I share a custom report to help you maximize your case studies.
I want effortless high-ticket sales
your investment: $400 USD per case study, or
$1000 USD FOR a package of 3 case studies
FAQ
Can I create case studies if I just wrapped up a service or program?
Totally depends on your offer.
If the journey is as important as the outcome, then it’s cool to start thinking about case studies right away.
What’s my client’s time investment?
About 40 mins overall – 30 mins for the interview and about 10 mins to fact check the first draft of the case study.
Factor in about 60 minutes overall: 20 mins to fill out the brief, 10-15 minutes to go over the case studies in your own time, and about 20-25 minutes max to refine them on a call with me.
How do I repurpose my case studies?
Just to give you an idea, your case study can go on your home page, a dedicated service page, in your newsletters, proposals, launch emails, ads, social posts, or as snippets in pre-launch webinars.
But you don’t have to guess how you can maximize yours – because I’ll be drawing up a custom report for you.
CURIOUS WHICH OF YOUR PROVEN OFFERS WOULD BE PERFECT FOR CASE STUDIES?
BOOK YOUR RIGHT-FIT CALL
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ABOUT THE BRAND
The Happen Co. is a copywriting and brand messaging studio for socially conscious online entrepreneurs by Sreyasi SenGupta.
based in pune, india.